Bergamo’s enterprising ability characterises its economic and social place in the world.In addition to this strength, Bergamo has shown, in recent times, the ability to valorise its own historical and cultural tradition.
Today Bergamo proudly represents one of the most advanced manufacturing systems in Europe, able to compete on the global market while, at the same time, preserving and promoting an artistic and cultural heritage of inestimable value, a works of geniuses and the creativity of masters of the calibre of Donizetti, Caravaggio, Lotto, Baschenis, Palma il Vecchio, to cite the most famous.
From this renewed impetus to bring pragmatism to the desire for beauty, comes the desire to launch a competition which aims to promote business initiatives addressed to the upgrading of the green in an intelligent way, including it in an event that for years has been bringing to Bergamo, at the end of the summer, the most famous landscape architects of the world, qualifying our city as a place that is an “Observatory and Workshop of the Landscape”.
The competition was born in the cultural footsteps of I Maestri del Paesaggio, which promotes culture and the widespread sensitivity to the adoption of good practices in man’s intervention on the environment, including the social, ethical, functional implications, the production and the management of resources and space, the welfare of the individual and the community, as well as the aesthetic aspect, in order to make the city and the surrounding areas even more welcoming and attractive. A beautiful and welcoming place is a place where one works well and lives well. The scope of the competition is to promote concrete initiatives by companies, that aim to upgrade the green in an intelligent way: for integration of the production structure within the environment; as leverage for communication of corporate values and image, to improve the workplace and increase the welfare of employees, as a tribute to the community that welcomes production centres.The materials submitted by the participants will be used for the exhibition to be held from 10th to 25th September in Città Alta, in the Sala delleCapriate in Piazza Vecchia, which will give public visibility to the various achievements implemented by the companies.
The award for the best achievement is a symbolic one; it is a copperplate engraving by the students of the Accademia Carrara di Belle Arti, a sign of the organizers’ desire to sensitize young people to the possible synergy between business and landscape.