Scent of Flowers. How is a perfume born?
A rose is just a rose, but how does it become perfume? How can nature be enclosed in a bottle?
The creation of a fragrance is a fascinating and complex process: from the cultivation of plants and flowers to the techniques of extraction, up to the composition of the fragrance with various olfactory notes.
A meeting to discover an ancient art, which requires highly updated skills and a lot of creativity.
With Giovanna Zucconi, the soul of Serra & Fonseca, and the perfumer Nicola Bianchi, who together created L'Essenza della Piazza.